In the vast and competitive landscape of e-commerce, Amazon stands as a colossus, offering multiple avenues for sellers to reach consumers worldwide. Among these, Fulfillment by Merchant (FBM) is a pivotal program that empowers sellers with control over their inventory, shipping, and customer service. This article explores the essence of Amazon FBM and the multitude of benefits it offers to sellers eager to carve their niche on the platform.

What is Amazon FBM?

Amazon FBM, or Fulfillment by Merchant, is a fulfillment method where sellers list their products on Amazon but manage storage, shipping, and customer service independently, rather than relying on Amazon’s Fulfillment by Amazon (FBA) service. Under FBM, sellers are responsible for the entire order fulfillment process, from storing inventory to shipping products to customers and handling returns and customer inquiries.

The Benefits of Amazon FBM

1. Control Over Inventory and Shipping

FBM gives sellers direct control over their inventory, allowing for more flexible inventory management and the ability to respond quickly to changes in demand. Sellers can use their preferred shipping methods, negotiate rates with carriers, and choose packaging that aligns with their brand identity.

2. Reduced Costs

For some sellers, FBM can be more cost-effective than FBA, especially for products that are large, heavy, or have lower turnover rates. Without the need to pay for FBA fees, including storage fees and fulfillment fees, sellers can potentially increase their profit margins.

3. Brand Personalization

FBM offers sellers the opportunity to personalize the customer experience. This includes customized packaging, personalized notes, and direct communication with customers, which can enhance brand loyalty and encourage repeat business.

4. Avoidance of Long-Term Storage Fees

Since FBM sellers store their inventory, they avoid Amazon’s long-term storage fees. This can be particularly beneficial for products with seasonal demand or slower-moving items.

5. Direct Customer Interaction

Handling customer service directly allows FBM sellers to build a closer relationship with their customers. This direct interaction can lead to better customer insights, improved service, and a stronger brand reputation.

6. Global Reach Without FBA Export Fees

FBM sellers can sell internationally without incurring additional fees associated with FBA’s international fulfillment options. This opens up global markets with lower upfront costs.

Considerations for FBM Sellers

While FBM offers numerous advantages, success requires careful planning and execution. Sellers must have effective systems for inventory management, order fulfillment, and customer service. Additionally, maintaining competitive shipping times and costs is crucial to remain attractive to Amazon customers accustomed to the rapid delivery times of FBA.


Amazon FBM presents a compelling alternative to FBA for sellers who prefer direct control over their fulfillment processes or find it more cost-effective for their business model. By leveraging FBM, sellers can enjoy greater flexibility, reduced costs, and enhanced brand personalization, among other benefits. However, the key to maximizing these advantages lies in diligent management and strategic planning. As the e-commerce landscape continues to evolve, FBM stands as a testament to Amazon’s commitment to providing diverse and adaptable fulfillment options for its vast array of sellers.

For any sellers looking to take their Amazon business to the next level, Borderworx offers both FBM and FBA services. Please contact us if you have any questions!